About the Journal

Scope of Coverage

 

  1. The Digital Consumer: Behavioural Intelligence and Experience Innovation
  2. Entrepreneurial Ventures: Data-Driven and Sustainable Business Models
  3. Consumer–Venture Interface: Co-creation, Communities, and Experience Economies
  4. Platform Economy, Access, and Algorithmic Governance
  5. Digital Transformation, AI, and Innovation Processes
  6. Ethical Consumption, Sustainability, and Responsible Innovation

 

Area of Specialty

 

Occupies a distinctive academic space focusing exclusively on the co-evolution of consumers and entrepreneurial ventures in the digital age. Highlights underexplored themes such as algorithmic consumer behaviour, participatory branding, creator economies, and AI-mediated market intelligence. Creates a vibrant dialogue between scholars, entrepreneurs, policymakers, and digital strategists. Translates research insights into actionable frameworks for digital innovation, governance, and sustainable entrepreneurship.

 

Aims and Core Advantages

 

  • Future-Oriented and Transformative:

Moves beyond traditional commerce studies by analysing structural shifts in digital behaviour, entrepreneurship, and market evolution under emerging technologies. Encourages forward-looking research that anticipates next-generation business ecosystems, from platform-based economies to AI-driven ventures.

 

  • Sustainability and Ethical Innovation:

Positions digital entrepreneurship within the broader context of environmental responsibility, ethical consumption, and sustainable value creation. Encourages research on circular business models, ESG-aligned innovation, and the social implications of digital transformation.

 

  • Methodological Diversity and Interdisciplinarity:

Promotes rigorous and creative methodologies ranging from behavioural experiments and network analytics to mixed-methods, big-data, and ethnographic research. Bridges marketing science, entrepreneurship, data analytics, behavioural economics, and digital ethics to capture the full complexity of consumer–venture interaction.

 

  • Unique Conceptual Niche:

Occupies a distinctive academic space focusing exclusively on the co-evolution of consumers and entrepreneurial ventures in the digital age. Highlights underexplored themes such as algorithmic consumer behaviour, participatory branding, creator economies, and AI-mediated market intelligence.

 

  • Bridge Between Theory, Policy, and Practice:

Creates a vibrant dialogue between scholars, entrepreneurs, policymakers, and digital strategists. Translates research insights into actionable frameworks for digital innovation, governance, and sustainable entrepreneurship.