About the Journal

Digital Consumers and Entrepreneurial Ventures aims to advance cutting-edge research at the convergence of digital consumer intelligence, entrepreneurial innovation, and responsible digital transformation. The journal explores how emerging technologies such as artificial intelligence, blockchain, data analytics, and immersive media reshape consumer experiences, business models, and market ecosystems. It seeks to promote knowledge that not only deepens theoretical understanding but also informs sustainable, ethical, and human-centred innovation within the digital economy. DCEV welcomes interdisciplinary research that bridges marketing, entrepreneurship, information systems, behavioural science, and sustainability studies, creating a dynamic platform for exploring how digital interactions drive new forms of value creation and social impact.

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